Die subjektive Einschätzung von Kausalbeziehungen. AttributionstheorieLiteratur:Hunt, James M./Domzal, Teresa J./Kernan, Jerome B.: Causal Attributions and Persuasion: The Case of Disconfirmed Expectancies. In: Advances in Consumer Research, Vol. 9, ed. Andrew Mitchell. Proceedings of the Association for Consumer Research, 1981, S. 287-292